/* Planejamento EcomSmart · identidade v2.4 (Figtree, #0A5BF0 / #0B1033, escuro azul-noite) */
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font:16px/1.5 var(--font-sans);color:var(--color-navy-950);background:var(--color-surface-0);-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:var(--color-brand-600)}
img,svg{max-width:100%}
.container{max-width:var(--container);margin:0 auto;padding-inline:48px}
@media(max-width:1023px){.container{padding-inline:32px}}
@media(max-width:767px){.container{padding-inline:20px}}
h1,h2,h3,h4{margin:0;font-weight:600;text-wrap:balance}
.display{font-size:clamp(36px,5vw,60px);font-weight:700;letter-spacing:-.03em;line-height:1.05}
.h1{font-size:clamp(28px,3.2vw,40px);letter-spacing:-.02em;line-height:1.1}
.h2{font-size:clamp(22px,2.4vw,28px);letter-spacing:-.02em;line-height:1.15}
.h3{font-size:18px;letter-spacing:-.01em;line-height:1.3}
.label{font-size:12px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:var(--color-text-muted)}
.lead{font-size:18px;color:var(--color-text-2);max-width:68ch}
.muted{color:var(--color-text-muted)}
.t2{color:var(--color-text-2)}
.em{color:var(--color-brand-600)}
.kpi{font-weight:700;font-variant-numeric:tabular-nums;letter-spacing:-.03em;color:var(--color-brand-600);line-height:1}
.num{font-variant-numeric:tabular-nums}
p{margin:0 0 12px}
ul,ol{margin:0 0 12px;padding-left:20px}
li{margin:4px 0}

/* App shell: menu lateral fixo (desktop) e gaveta (mobile) */
html{scroll-padding-top:24px}
body{padding-left:256px}
.side{position:fixed;inset:0 auto 0 0;width:256px;z-index:40;display:flex;flex-direction:column;gap:4px;padding:20px 14px 16px;background:var(--color-surface-0);border-right:1px solid var(--color-border);overflow-y:auto}
.side .brand{display:flex;align-items:center;gap:10px;padding:4px 10px 18px;text-decoration:none;color:var(--color-navy-950)}
.side .brand img{width:22px;height:24px}
.side .brand b{display:block;font-weight:700;letter-spacing:-.01em;line-height:1.1}
.side .brand small{display:block;font-size:12px;color:var(--color-text-muted);font-weight:500}
.side .grp{font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--color-text-muted);padding:16px 10px 6px}
.side a.nav{display:flex;align-items:center;gap:10px;padding:8px 10px;border-radius:10px;text-decoration:none;color:var(--color-text-2);font-size:14px;font-weight:500}
.side a.nav svg{width:18px;height:18px;flex:none;stroke:currentColor;fill:none;stroke-width:1.75;stroke-linecap:round;stroke-linejoin:round}
.side a.nav:hover{background:var(--color-surface-50);color:var(--color-navy-950)}
.side a.nav[aria-current=page]{background:var(--color-brand-50);color:var(--color-brand-600);font-weight:600}
.side a.nav:focus-visible,.theme:focus-visible,.mtop button:focus-visible{outline:2px solid var(--color-brand-400);outline-offset:2px}
.side .pe{margin-top:auto;padding:16px 10px 0;border-top:1px solid var(--color-border);display:flex;align-items:center;justify-content:space-between;gap:8px;font-size:12px;color:var(--color-text-muted)}
.theme{flex:none;width:36px;height:36px;border-radius:var(--radius-pill);border:1px solid var(--color-neutral-300);background:transparent;color:var(--color-navy-950);cursor:pointer;display:grid;place-items:center}
.theme svg{width:16px;height:16px}
.mtop{display:none}
.scrim{display:none}
@media(max-width:1023px){
  body{padding-left:0}
  html{scroll-padding-top:72px}
  .side{width:min(86vw,300px);transform:translateX(-102%);transition:transform .2s ease;box-shadow:0 10px 40px rgba(11,16,51,.25)}
  .side.open{transform:none}
  .scrim{position:fixed;inset:0;background:rgba(11,16,51,.4);z-index:35}
  .scrim.open{display:block}
  .mtop{display:flex;align-items:center;gap:12px;position:sticky;top:0;z-index:30;height:56px;padding:0 20px;background:color-mix(in srgb,var(--color-surface-0) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--color-border)}
  .mtop button.menu{width:36px;height:36px;border-radius:10px;border:1px solid var(--color-neutral-300);background:transparent;color:var(--color-navy-950);display:grid;place-items:center;cursor:pointer}
  .mtop button.menu svg{width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:2;stroke-linecap:round}
  .mtop .brand{display:flex;align-items:center;gap:8px;text-decoration:none;color:var(--color-navy-950);font-weight:700}
  .mtop .brand img{width:18px;height:20px}
  .mtop .theme{margin-left:auto}
}

/* Hero */
.hero{padding-block:56px 40px}
.hero .display{max-width:20ch}
.hero .lead{margin-top:16px}
.meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.pill{display:inline-flex;align-items:center;gap:6px;padding:6px 12px;border-radius:var(--radius-pill);border:1px solid var(--color-border);font-size:13px;color:var(--color-text-2);background:var(--color-surface-0)}
.pill .dot{width:8px;height:8px;border-radius:50%;background:var(--color-brand-600)}

/* Layout doc */
.doc{display:grid;grid-template-columns:200px minmax(0,1fr);gap:40px;padding-bottom:96px}
@media(max-width:1279px){.doc{grid-template-columns:minmax(0,1fr);gap:0}.toc{display:none}}
.toc{position:sticky;top:24px;align-self:start;max-height:calc(100vh - 48px);overflow:auto;padding-top:8px}
.toc a{display:block;padding:6px 12px;border-left:2px solid var(--color-border);color:var(--color-text-muted);text-decoration:none;font-size:14px}
.toc a:hover{color:var(--color-navy-950)}
.toc a.on{border-color:var(--color-brand-600);color:var(--color-brand-600);font-weight:600}
section.s{padding-top:56px}
section.s:first-child{padding-top:8px}
section.s>.label{display:block;margin-bottom:8px}
section.s>h2{margin-bottom:16px}
.sub{margin:32px 0 12px}

/* Blocos */
.grid{display:grid;gap:16px}
.g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
@media(max-width:1023px){.g4{grid-template-columns:repeat(2,minmax(0,1fr))}.g3{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:767px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--color-surface-0);border:1px solid var(--color-border);border-radius:var(--radius-md);padding:24px;min-width:0}
.card h3{margin-bottom:8px}
.card p:last-child,.card ul:last-child{margin-bottom:0}
.soft{background:var(--color-surface-50);border-color:var(--color-surface-100)}
.stat .kpi{font-size:36px;display:block;margin:8px 0 6px}
.stat .src{font-size:12px;color:var(--color-text-muted)}
.answer{border-left:3px solid var(--color-brand-600);background:var(--color-brand-50);border-radius:0 var(--radius-md) var(--radius-md) 0;padding:16px 20px;font-size:17px;color:var(--color-navy-950);max-width:78ch}
.note{border:1px solid var(--color-border);border-left:3px solid var(--color-warn);border-radius:0 var(--radius-md) var(--radius-md) 0;padding:12px 16px;font-size:14px;color:var(--color-text-2);margin:16px 0}

/* SWOT */
.swot{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:767px){.swot{grid-template-columns:1fr}}
.swot .card{border-top:3px solid var(--q)}
.swot h3{display:flex;align-items:center;gap:10px}
.swot h3 b{display:grid;place-items:center;width:28px;height:28px;border-radius:8px;background:var(--q);color:#fff;font-size:14px}
.q-s{--q:#16A34A}.q-w{--q:#D97706}.q-o{--q:#0A5BF0}.q-t{--q:#DC2626}
.swot ul{padding-left:18px}
.swot li{margin:8px 0}
.swot li b{font-weight:600}

/* Tabelas */
.tbl{overflow-x:auto;border:1px solid var(--color-border);border-radius:var(--radius-md);margin:12px 0}
table{width:100%;border-collapse:collapse;font-size:14px;min-width:560px}
th,td{padding:10px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--color-border)}
tr:last-child td{border-bottom:0}
th{background:var(--color-surface-50);font-size:12px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--color-text-muted)}
td.n,th.n{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}
tr.us td{background:var(--color-brand-50)}
tr.us td:first-child{font-weight:700;color:var(--color-brand-600)}
tr.tot td{font-weight:700}

/* Barras */
.bars{display:grid;gap:10px;margin:12px 0}
.bar{display:grid;grid-template-columns:140px 1fr 90px;gap:12px;align-items:center;font-size:14px}
.bar .track{display:block;height:12px;border-radius:999px;background:var(--color-surface-100);overflow:hidden}
.bar .fill{display:block;height:100%;border-radius:999px;background:var(--color-brand-600)}
.bar .v{text-align:right;font-variant-numeric:tabular-nums;font-weight:600}
@media(max-width:767px){.bar{grid-template-columns:90px 1fr 70px;font-size:13px}}

/* Funil */
.funnel{display:grid;gap:8px;margin:12px 0}
.funnel div{border-radius:var(--radius-md);padding:14px 18px;background:var(--color-brand-50);border:1px solid var(--color-border);display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
.funnel div b{color:var(--color-brand-600);font-variant-numeric:tabular-nums}

/* Linha do tempo */
.timeline{display:grid;gap:12px}
.tl{display:grid;grid-template-columns:120px 1fr;gap:16px;padding:16px 0;border-top:1px solid var(--color-border)}
.tl:first-child{border-top:0}
.tl .when{font-weight:600;color:var(--color-brand-600)}
@media(max-width:767px){.tl{grid-template-columns:1fr;gap:4px}}

/* Posicionamento (banner Profundo) */
.banner{background:var(--gradient-deep);color:#fff;border-radius:var(--radius-xl);padding:48px;position:relative;overflow:hidden}
.banner .label{color:rgba(255,255,255,.7)}
.banner .display,.banner .h1{color:#fff}
.banner .em{color:#8DB0FF}
.banner p{color:rgba(255,255,255,.8);max-width:62ch}
.banner .sym{position:absolute;right:-40px;bottom:-60px;width:260px;opacity:.12}
@media(max-width:767px){.banner{padding:28px 20px}.banner .sym{width:160px}}

/* Cards de marca (index) */
.brandcard{display:flex;flex-direction:column;gap:12px;text-decoration:none;color:inherit;transition:border-color .15s}
.brandcard:hover{border-color:var(--color-brand-600)}
.brandcard .go{margin-top:auto;font-weight:600;color:var(--color-brand-600)}
.chips{display:flex;flex-wrap:wrap;gap:6px}
.chip{font-size:12px;padding:3px 10px;border-radius:999px;background:var(--color-surface-50);border:1px solid var(--color-border);color:var(--color-text-2)}
.tag{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;padding:2px 8px;border-radius:999px}
.tag.p1{background:#FDE8E8;color:#B42318}.tag.p2{background:#FEF3E2;color:#B54708}.tag.p3{background:var(--color-surface-100);color:var(--color-text-2)}
:root[data-theme=dark] .tag.p1{background:#3A1418;color:#F9A8A8}
:root[data-theme=dark] .tag.p2{background:#3A2A12;color:#F7C77E}

/* Flywheel */
.fly{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;margin:16px 0;counter-reset:f}
.fly>div{position:relative;padding:20px;border:1px solid var(--color-border);background:var(--color-surface-0)}
.fly>div:first-child{border-radius:var(--radius-md) 0 0 var(--radius-md)}
.fly>div:last-child{border-radius:0 var(--radius-md) var(--radius-md) 0}
.fly>div+div{border-left:0}
.fly .label{display:block;margin-bottom:6px}
@media(max-width:1023px){.fly{grid-template-columns:1fr 1fr}.fly>div{border-radius:0!important;border-left:1px solid var(--color-border)!important}}
@media(max-width:767px){.fly{grid-template-columns:1fr}}

/* Rodapé */
.foot{padding-block:0 24px}
.foot .box{background:var(--color-surface-50);border-radius:var(--radius-xl);padding:32px 40px;display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;align-items:center}
.foot .box nav{display:flex;gap:16px;flex-wrap:wrap}
.foot .box a{color:var(--color-text-2);text-decoration:none;font-size:14px}
.foot .line{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-size:13px;color:var(--color-text-muted);margin-top:16px}
@media(max-width:767px){.foot .box{padding:24px 20px}}
@media print{body{padding-left:0}.side,.mtop,.scrim,.toc,.theme{display:none}.doc{display:block}section.s{break-inside:avoid-page}}
.foot .brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--color-navy-950);font-weight:700}
.foot .brand img{width:20px;height:22px}
.foot .brand small{font-weight:500;color:var(--color-text-muted)}